UPSEA
A coined word combining "UPCYCLE" (reconstructing creative value) and "SEA."
The essence of the marine litter problem is litter that flows from land into the sea. We want to raise awareness of this fact and encourage people to take action to prevent litter from flowing out as much as possible. We empathize with this philosophy and have launched "UNITY BRAND" together with two top athletes who are active in the ocean to protect the children of the future and the ocean. UPSEA is gradually doing what we can now to create a future where we can live in harmony with the ocean.
"Choosing UPSEA is an action to protect the ocean."
For surfers and SUP riders, the ocean is not just a field. It is an important place to play, learn, challenge, and relax. But now, the ocean is being polluted by plastic waste. UPSEA will spread the "style of protecting the ocean." The items you choose will create the future of the ocean.
Ride the Wave, Save the Ocean.
Featured products
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UPSEA FINS – A new choice for protecting the ocean.
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UPSEA 9" Fins – A new choice for protecting the ocean. Set of 2
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UPSEA 9インチフィン×2セット/ショートフィン3本×2セット– 海を守る、新たな選択。
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UPSEA Short Fins – A new choice for protecting the ocean. Set of 4
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UPSEA Short Fins – A new choice for protecting the ocean. Set of 2
Regular price ¥0 JPYRegular priceUnit price per¥0 JPYSale price ¥0 JPYSold out -
UPSEA 9" Fins – A new choice for protecting the ocean.
Regular price ¥0 JPYRegular priceUnit price per¥0 JPYSale price ¥0 JPYSold out
collection
Donate paper clips
UPSEA will donate one paper clip made from marine plastic waste to an elementary or junior high school for each purchase. The donation will be made to the school where SUSTAINABLE JAPAN representative Higashihama regularly gives lectures, providing an opportunity for learning about the marine waste issue. Our mission is to teach children about the current state of the ocean and the importance of environmental conservation, and to raise awareness among the generation that will lead the future. Your purchase will lead to environmental education for the next generation, and is a step towards protecting the ocean for a better future.
Environmentally friendly made-to-order production
In the UPSEA collection, we use made-to-order/pre-order sales to reduce wasteful production and minimize the burden on the environment. We are mindful of the environmental issues caused by mass production and mass disposal, and deliver each item with care to those who need it.
Because these are made-to-order products, it may take some time for delivery, but this will help protect the future of our oceans and the environment. We are making sustainable choices together with you. Thank you for your understanding and cooperation!
UPSEA Top Partner
Taka Inoue
-Inoue Taka-
A professional surfer from Miyazaki Prefecture, he is the first person in the world to win the triple crown of world champion in three events: longboarding, SUP surfing, and shortboarding.
[Past results]
2024: December APP SUP Surfing World Tour Short Division Winner / World Champion 2nd in Long Division / 2nd in Annual Ranking (2 events won together with last year)
April: Won silver medal at ISA Longboard World Championships (highest ranking in Asian history)
2023: November APP SUP Surfing World Tour Long Division Winner / World Champion 2nd in Short Division / 2nd in Annual Ranking
2022: September WSL Longboard World Championship Tour annual ranking 9th (highest ranking ever for a Japanese man)
Komatsuyama Ken
-Komatuyama Kei-
Originally from Amakusa, Kumamoto Prefecture. From the fifth grade of elementary school, he has competed in SUP (stand up paddle) races in the elite class and traveled around the country. In 2014, at the age of 12, he became the youngest person to qualify for the All Japan Championships, and competed and completed the elite class (10km). The following year, in 2015, he won the 3km class of Mynavi the Japan Cap, one of the largest SUP competitions in Japan, and won the same class again in 2016, achieving two consecutive victories. He plans to return to competition in 2025, aiming to make a comeback at the world championships to be held in Korea in October.
[Past results]
2020: SPPL All Japan Pro League Sprint Race 1st place
2019: ICFworld Championship Japan representative, 2nd place in long distance race, 2nd place in technical race, 1st place in sprint race
SUPA All Japan Championships Technical Race 2nd Place / Long Distance 2nd Place
APP Osaka worldchampionship long distance 1st place
2018: ISA world championship Japan representative 8th place
SUPA All Japan Championship Technical Race 3rd place
UPSEA BRAND Producer
Shintaro Kira
-Kira Shintaro-
Art Director/Designer/Illustrator
Born in Kumamoto Prefecture
Notable works: He has produced numerous key art direction and designs for entertainment works, including movie poster graphics for the TV series "Amachan" and the movie "Kingdom," as well as CD jackets.
1% of you will create the future of our oceans.
As a brand that loves the ocean, we are committed to protecting the future of our oceans. As part of this, we donate 1% of our sales to marine environmental protection organizations and support marine waste removal and ecosystem conservation projects.
Your choice will help leave a beautiful ocean for the next generation. Make a new choice where "purchasing" leads to "protection."