[Movie] Turning ocean waste into treasure: Unveiling UPSEA's activities and the story behind their apparel launch.

Thank you for your continued support of UPSEA.

We are pleased to announce the release of a video featuring the vision of our brand, "UPSEA," and the launch of our new apparel line.

■ Video content: Creating a "big wave" that upcycles marine debris

This video condenses the story behind the brand's launch, as told by SUSTAINABLE JAPAN CEO Azuma Hama, and the passion that professional surfer Taka Inoue and professional SUP rider Kei Komatsuyama have poured into the project.

Why do we make apparel from marine debris?

Why do we insist on "made-to-order production" with no inventory?

Beyond a simple product introduction, the video delves into the behind-the-scenes efforts toward the "sustainable economic cycle" we aim for.

■ Highlights

• Professional Athlete Resonance: The reasons why world-class athletes Inoue and Komatsuyama joined the brand.

• Special Collaboration: Introduction of collaboration T-shirts filled with the dedication of talents Yohei Tanaka and Ayaka Fuchigami.

• Challenge for the Future: A preview of fins made from marine debris, to be announced soon.

This video conveys the passion of UPSEA to "leave a beautiful ocean for the next generation" in a way that words alone cannot. Please watch it!

▼ Watch the video here (YouTube)

[Video title: Apparel announcement from “UPSEA,” a brand that upcycles marine debris]

https://youtu.be/q8KvrnvrsaY?si=xZEtVy1Vf6pa8u9H

The apparel products introduced in the video are currently available for purchase on our official online shop through environmentally conscious "made-to-order production twice a month."

We would appreciate it if you could check them out.